Google AdWords can be an incredible source of targeted
traffic to your website.
The main GOTCHA with Google AdWords is that you can blow
through your entire adverting budget in a matter of days
without any results if you do not know what you are doing.
You have to learn how to find related keywords that
will be searched for and still have cheap ad costs.
You have to learn how to get your ad rank up without
spending more money
You need to learn how to use negative qualifiers to
reduce the number of freebie seeker and improve the
quality of traffic generated by your ad.
Below are some Google Adword Resources I highly
recommend: