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Here is more detail into what the reports can show you:
General Statistics - Discover the quantity, and profile for
your visitors. In this report you can find out exactly how
many first time, or repeat visitors you had and see an
actual profile of your most common visitor. For example, you
can see what language your most common visitor speaks, what
browser add-ons they have (flash, java, adobe acrobat reader
etc.), what time-zone they're in, and more.
Traffic Evaluation - Separate your good traffic, from your
bad. How do you do that? Simple - this report shows you how
long people stayed, how much of the sales copy on each page
they read, where they are from, the language they speak, and
much more! For example, if you had ten thousand visitors go
to your website and most stayed in your site less than one
minute, that's utterly useless traffic.
Visitor Footprints - " Zoom in" on your visitors and study
their exact actions. Clickalyzer allows you to see, with an
amazing degree of detail, exactly what every single visitor
to your site did! Even better, by applying filters, you can
study specific visitors. For example, you could say "Show me
only visitors who purchased a product" or "Show me only
visitors who read my whole sales letter" - and thoroughly
study the exact actions for that group.
Traffic Flow Analysis - Follow a breakdown of your traffic's
actions on your entire site. Do you know where your visitors
go from your home / landing page? This report lets you
follow traffic through your site - by dividing it into
several large groups. For example, you might find out that
20% of your traffic moves to the Frequently Asked Questions
page, and most of your overall sales result from that
visitor group. You just discovered that something in your
FAQ results in sales!
Webpage Statistics - See how each section & each page
compels your visitors to take action. Your website is much
like a sales department for a large corporation. Each
"salesman" represents a section on your site. This report
shows you exactly which "salesmen" perform well, and which
need to be fixed or removed. For example, you could actually
see what's the last part your visitors see before they
accept or reject your offer - the very section that
compelled them to take action!
In addition to these reports, there are three others focused
on your ads, search engines, 'landing pages', and more. The
search engine report, for example, lets you tie search
engine keywords from specific search engines, all the way to
an actual sale!
Even if you already are using an ad/click tracker, I encourage
you to give Clickalyzer a try. You will be amazed!
John Hocking
http://www.GuideToEbookMarketing.com
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